Case Studies.

African Institute of Financial Markets and Risk Management – AIFMRM

We supported AIFMRM to design the layout of their annual report, which included creating a cover page that carried the visual theme through to the infographics on the inside, helping to showcase their achievements such as research outputs, awards and partnerships. This was followed by social media material and PR.

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Scientific Computing Research Unit – SCRU

The UCT Scientific Computing Research Unit (SCRU) develops therapeutics and diagnostics for cancer and respiratory conditions using novel computation and analytics systems. They are driven by an ethos to take research from the computer board to the laboratory bench to the patient bedside. We were tasked with applying their brand vision in developing a logo and brand guide that captures the essence of their brand story.

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Celebrating 20 Years of Change

c*change is a University of Cape Town Centre of Excellence in Catalysis Research, hosted by the Catalysis Institute in the Department of Chemical Engineering. Our team helped write and design their 20-year celebratory coffee table book, which highlighted their achievements in bringing together experts from various fields, such as social science, ecology, and engineering to conduct cutting-edge research.

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Design, Brand Development François Haylett Design, Brand Development François Haylett

Elemental Numerics

The team at Elemental Numerics contacted us to develop a brand for their Elemental software suite that exhibits unprecedented accuracy and speed, created from years of research in the field of computational fluid dynamics (CFD). The branding was specifically created for their digital presence on their website, in their software, digital flyers and presentations.

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Sustainable Banking and Finance Network

We partnered with the Sustainable Banking and Finance Network (SBFN) to layout their 2021 Global Progress Report, titled Accelerating Sustainable Finance Together. The network comprises 43 countries applying their research in benchmarking national sustainable finance initiatives globally. They use a robust measurement framework in forming and communicating their findings.

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The Fashion Pact Report

The Fashion Pact is a global coalition of fashion brands that are committed to reducing the industry’s impact on the environment. They approached us to design and layout their Guide to Inform Packaging Choices in the Fashion Industry in a professional and visually appealing way.

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Sustainable Finance Handbook

We partnered with the 30 by 30 zero programme, which guides the banking sector in ways to increase climate-related lending to 30 percent with zero or near-zero coal exposure by 2030. Their goal is for the financial sector to scale up private sector financing for climate action.

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Infographics, Annual Reports François Haylett Infographics, Annual Reports François Haylett

Entrepreneurship at UCT

We worked with the University of Cape Town to create the More than Learning: Entrepreneurship at UCT report, which examines the entrepreneurship ecosystem at the university, showcasing the variety of student and faculty initiatives and research. We collected stories, edited and designed a vibrant cover for the report, which served as inspiration for the inside layout.

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Bertha Centre – 10-Year Retrospective

The Bertha Centre for Social Innovation and Entrepreneurship, a specialised facility at the University of Cape Town’s Graduate School of Business, partnered with us to celebrate their 20th anniversary by creating a retrospective report embodying the vibrant spirit and positivity that has defined their successes to date.

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The Africa Business Conference

We supported the UCT Graduate School of Business' Africa Business Conference with an integrated marketing campaign. The hybrid event brings together leaders, businesses, professionals and scholars to lead conversations on operating in an African context and highlight the relevance of businesses as the driving force for a prosperous future in Africa.

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International Summit on the SDGs in Africa

We partnered with the University of Cape Town (UCT) to raise awareness and attract delegates to the 2021 International Summit on the SDGs in Africa. UCT’s objective was to mobilise collaborative efforts to accelerate African-led activities in support of achieving the United Nations Sustainable Development Goals (SDGs) and the African Union's Agenda 2063.

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Africa’s First Design Thinking Conference

We partnered with the Hasso Plattner d-school Afrika to implement a content-led marketing strategy for the d.confestival, Africa's first ever design thinking conference-meets-festival. Our strategy attracted change-makers from business, government, education and social development to celebrate the success of design thinking globally and explore the possibility of dialing up Africa's creative potential to solve complex problems.

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