Elemental Numerics
The team at Elemental Numerics contacted us to develop a brand for their Elemental software suite that exhibits unprecedented accuracy and speed, created from years of research in the field of computational fluid dynamics (CFD). The branding was specifically created for their digital presence on their website, in their software, digital flyers and presentations.
Brand Development
Logo inspiration
The inspiration for this logo had to take the following keywords into consideration:
It had to be minimalist, simple, clear and recognisable
The execution had to be crisp, sleek, cool, modern and innovative
It had to emulate the idea of fluid, motion and flow
Colour and shape had to embody the idea of precision and elegance
It had to link to the work their software does in heatmapping liquid movement in fuel tanks
