Our Blog.
What the TikTok ban teaches us about brand resilience
Imagine waking up one day to find your primary source of income, your creative expression, and your connection to a global community - gone. The TikTok ban is leaving many wondering: “How important is TikTok to my brand” and “Can I start over”?
Hidden costs of ad hoc design
Break free from the cycle of ad hoc design and transform your business with a strategic approach. Explore why there are benefits to strategic investment, the power of a unified message, and the importance of a strong customer connection. Learn how a well-defined brand strategy can help your business stand out, be future-proof, and save money in the long run.
Defining the character of your brand’s story
A brand’s value is determined by its purpose, values, and the impact you create. Packaging all of this into a narrative people can remember is known as brand storytelling.
Rothko Announces Leadership Transition & Vision for the Future
Rothko Brand Partners, a Cape Town-based content marketing agency, today announced a leadership transition with the appointment of Inam Qoma as the company's new Chief Executive Officer (CEO), effective immediately. Inam succeeds Jane Notten, who is stepping down after more than 20 years as founder and CEO.
My Internet is Not Your Internet
Our online experiences are becoming increasingly personalized, leading to a phenomenon where each person experiences the internet through unique and vastly different timelines, raising questions about the impact of such personalization on our understanding of the world and each other.
Women’s Month: Celebrating the Women we Know
This Women’s Month, we’d like to share and celebrate the stories of Nosipho Yedwa, Sabine Lehmann, Libo-Msengana Bam and Kumeshnee West, where they share their insights on making a difference, taking risks, and advice they’d like to give other women navigating the working world.
Rothko wrestles with the AI revolution
Language models are disrupting jobs, but we're keeping an open mind about the possibilities – while leaning into our humanness.
From Muiz Kitchen to Baphumelele Children’s Home: Charities to Support on Mandela Day and Beyond
Looking for ways to make a difference in just 67 minutes? We've got you covered! Follow the Rothko team as we explore Cape Town and its surroundings, supporting various charitable organisations on 18th July and beyond.
How to be an authentic ally beyond pride month
Discover how to be an authentic ally beyond Pride Month, avoiding pinkwashing and building trust with the LGBTQ+ community. Learn the importance of transparency, inclusivity, and aligning brand values to attract and retain customers who believe in your mission.
The Language Paradox: The Power and Pitfalls of Neologisms
Discover the exhilarating yet treacherous terrain of creating new words, from jarring dissonance to heartwarming resonance. Explore the artistry of portmanteaus and the impact of neologisms on storytelling, reflecting both the human condition and our evolving society.
How to Celebrate Africa Day with Cultural Appreciation
Learn how to amplify African creativity and narratives in a way that acknowledges cultural heritage and promotes representation.