The Africa Business Conference
The Africa Business Conference, an initiative of the UCT Graduate School of Business, seeks to highlight the relevance of businesses as the driving force for good and the development of a prosperous future Africa by bringing together leaders, businesses, professionals and scholars in a hybrid event. It aims to lead conversations on operating in an African context. We developed the visual identity, sponsorship proposal, digital marketing collateral, social media campaign and blog content for the event. The campaign met its targets, bringing in AP Moller MAERSK and Coca-Cola Beverages Africa as sponsors for the event, and over 300 people online and in-person.
