International Summit on the SDGs in Africa
We partnered with the University of Cape Town to bring awareness and attract delegates to attend the 2021 International Summit on the SDGs in Africa. The online event aimed to mobilise collaborative efforts to accelerate African-led activities in support of achieving the United Nations Sustainable Development Goals (SDGs) and the African Union's Agenda 2063. We developed the content marketing strategy and rolled out content across social media, email marketing and PR platforms. The four-month campaign was a success, with over 1600 registered delegates from across the globe.