Africa’s First Design Thinking Conference
The Hasso Plattner d-school Afrika at the University of Cape Town hosted the first ever design thinking conference-meets-festival in Africa, the d.confestival. This three-day hybrid event brought together change-makers from business, government, education, and social development to celebrate the success of design thinking globally and explore the possibities for dialling up Africa's creative potential to solve complex problems across the continent.
Rothko partnered with d-school Afrika to implement a content-led marketing strategy that included social media, thought leadership, PR, media invitations, paid advertising, on-the-ground coverage, emailers and content development for the post-event eMagazine. The campaign exceeded its targets for in-person and online ticket sales with 600 delegates in attendance and a repository of content including insights, highlights and ideas to keep the conversation going long after the event.
