Scientific Computing Research Unit – SCRU
The UCT Scientific Computing Research Unit (SCRU) develops therapeutics and diagnostics for cancer and respiratory conditions using novel computation and analytics systems. They are driven by an ethos to take research from the computer board to the laboratory bench to the patient bedside. We were tasked with applying their brand vision in developing a logo and brand guide that captures the essence of their brand story.
Brand Development
Logo inspiration
The inspiration for this logo and branding had to take the following keywords into consideration:
DNA
Computer code
Fiber optic cables
Data streams
