Freelance Copywriter

PRWriterCopywriter
Written By François Haylett

Thrive in a creative, fast-paced environment.

Job Description

Generation of highly effective, intelligent, creative, clear and compelling copywriting
outputs that delivers on Rothko’s and its clients requirements. Specifically:
brochures/booklets, social media, websites, emailers/ newsletters.

Please note:  CVs will not be considered without the addition of an updated portfolio of work.

MAIN OUTPUTS AND RESPONSIBILITIES FOR THIS POSITION:

Strategic Planning and SEO

  • Gain a solid understanding of the client’s industry, business and objectives.

  • Participate in brainstorming sessions and carry out thorough research as required, including target audience insights.

  • Contribute to campaign planning with the Content Management team as required.

  • Establish and deliver accurate timelines required to complete the required work.

  • Keep abreast with marketing industry trends

Quality Control

  • Ensure that the written content produced is of quality, aligned to the brief, and is relevant to the reader, and the medium.

  • Deliver on the pre-agreed content within the agreed timeframes.

 External Relationship Development and Management

  • Attend client briefings and events and liaise with clients as required.

 Internal Collaboration, Reporting and Billing

  • Liaise with the line-manager and content managers regarding brief clarity, implementation, quality control and approvals

  • Regular, clear verbal and written communication as required

  • Attending meetings as required

  • Adhere to established processes

  • Timeous reconciliation of agreed requirements and invoicing for completed work

Job Evaluation Criteria

Formal Education

  • Minimum relevant tertiary degree or higher-diploma qualification in English, Marketing, Advertising or Communications.

  • Postgraduate qualification is an advantage.

Experience

  • Minimum 5-10 years of experience of generating original, strong and effective copywriting and creative outputs.

  • 5+ years of freelance experience.

  • Must have an outstanding portfolio of copywriting and creative work across ATL, BTL and Digital channels.

Knowledge

  • Strong knowledge of related industries such as Marketing, Communications, Advertising and Digital

  • Highly knowledgeable in copywriting, and Digital (particularly SEO). Social Media (Facebook, YouTube, Twitter, Instagram and others).

Skills

  • Strong planning ability including multitasking and prioritisation

  • Strong organisational and administration skills

  • Outstanding written and verbal communication skills

  • Work well in a fast-paced environment where quick turnaround times are essential.

  • Problem solving skills

  • Strong MS Office (Word; PowerPoint) is essential.

  • Ability to work with limited supervision i.e. self-managed

Attributes

  • Excellent written skills.

  • Excellent time management skills.

  • Ability to think strategically.

  • Attention to detail.

  • Ability to work under pressure.

  • Ability to take responsible initiative.

  • Positive attitude with a willingness to learn.

  • Approachable.

  • Team player.

  • Ability to take constructive criticism to develop.

  • Professional with the ability to liaise at a senior level in the organisation and with clients.

If you think you are the right person for this position, send your CV and Portfolio to natasha@rothko.co.za

REMUNERATION: Contract agreement to be discussed
LOCATION: Cape Town, Observatory
EDUCATION LEVEL: Diploma or Bachelor’s Degree
TYPE: Copywriter Partner Freelance contract

François Haylett https://www.haylett.co