Freelance Copywriter

Thrive in a creative, fast-paced environment. 


REMUNERATIONContract agreement to be discussed
LOCATIONCape Town, Observatory
EDUCATION LEVEL: Diploma or Bachelor’s Degree
TYPE: Copywriter Partner Freelance contract


Generation of highly effective, intelligent, creative, clear and compelling copywriting
outputs that delivers on Rothko’s and its clients requirements. Specifically:
brochures/booklets, social media, websites, emailers/ newsletters.

Please note:  CVs will not be considered without the addition of an updated portfolio of work.


Strategic Planning and SEO

  • Gain a solid understanding of the client’s industry, business and objectives.
  • Participate in brainstorming sessions and carry out thorough research as required, including target audience insights.
  • Contribute to campaign planning with the Content Management team as required.
  • Establish and deliver accurate timelines required to complete the required work.
  • Keep abreast with marketing industry trends

Quality Control

  • Ensure that the written content produced is of quality, aligned to the brief, and is relevant to the reader, and the medium.
  • Deliver on the pre-agreed content within the agreed timeframes.

 External Relationship Development and Management

  • Attend client briefings and events and liaise with clients as required.

 Internal Collaboration, Reporting and Billing

  • Liaise with the line-manager and content managers regarding brief clarity, implementation, quality control and approvals
  • Regular, clear verbal and written communication as required
  • Attending meetings as required
  • Adhere to established processes
  • Timeous reconciliation of agreed requirements and invoicing for completed work

Job Evaluation Criteria

Formal Education

  • Minimum relevant tertiary degree or higher-diploma qualification in English, Marketing, Advertising or Communications.
  • Postgraduate qualification is an advantage.


  • Minimum 5-10 years of experience of generating original, strong and effective copywriting and creative outputs.
  • 5+ years of freelance experience.
  • Must have an outstanding portfolio of copywriting and creative work across ATL, BTL and Digital channels.


  • Strong knowledge of related industries such as Marketing, Communications, Advertising and Digital
  • Highly knowledgeable in copywriting, and Digital (particularly SEO). Social Media (Facebook, YouTube, Twitter, Instagram and others).


  • Strong planning ability including multitasking and prioritisation
  • Strong organisational and administration skills
  • Outstanding written and verbal communication skills
  • Work well in a fast-paced environment where quick turnaround times are essential.
  • Problem solving skills
  • Strong MS Office (Word; PowerPoint) is essential.
  • Ability to work with limited supervision i.e. self-managed


  • Excellent written skills.
  • Excellent time management skills.
  • Ability to think strategically.
  • Attention to detail.
  • Ability to work under pressure.
  • Ability to take responsible initiative.
  • Positive attitude with a willingness to learn.
  • Approachable.
  • Team player.
  • Ability to take constructive criticism to develop.
  • Professional with the ability to liaise at a senior level in the organisation and with clients.

If you think you are the right person for this position, send your CV and Portfolio to