Why editing and proofreading should never be dismissed

Failing to proofread your work for typos can prove rather costly and lead to bad brand reputation.

Email Marketing -
Do's and Don'ts

Compelling copy is necessary to stand out from your competitors but keeping your readers engaged is a continuous challenge.
Copywriting for Digital Marketing

Four copywriting tips that will keep your readers engaged

Compelling copy is necessary to stand out from your competitors but keeping your readers engaged is a continuous challenge.
Email marketing

Is Your Email Marketing Annoying Your Customers?

Its necessary to make sure you get the most out of an email marketing strategy without the idea of spamming your subscribers with emails.

Four practical content marketing tips that work

If properly executed, content marketing can position your organisation as credible, increase the visibility of your brand and educate your customers.

5 Myths about Content Marketing

Everyone is talking about content marketing these days. It’s a bit like when social media first hit the scene, everyone thought it was the answer; the holy grail of marketing.
university content marketing

Content marketing and educational institutions

South African universities must place content marketing at the centre of their brand strategies in order to attract and retain top student and academic talent.