recruitment

PR Account Executive

REMUNERATION: To be discussed
LOCATION: Cape Town, Observatory
EDUCATION LEVEL: Diploma
JOB LEVEL: Junior
TYPE: Permanent

JOB DESCRIPTION

Implement media coverage strategies in line with client marketing and campaign objectives

MAIN OUTPUTS AND RESPONSIBILITIES FOR THIS POSITION:

Media List updating

  • Quarterly review and update of the media list aligned to client strategies, with the line manager and relevant content manager.
  • Daily maintenance of media lists.

Media Relationship Maintenance

  • Ensuring that media have accurate and appropriate client spokesperson and contact details.
  • Ensuring that media’s requirements for quotes, interviews and further information is answered timeously and appropriately so as not to damage relationships.

PR Coverage

  • Timeous and appropriate distribution of press releases.
  • Assisting with effective media liaison to generate maximum PR coverage.
  • Assisting with Client liaison regarding media’s requirement for quotes, interviews and further information.
  • Follow up with media regarding coverage for reporting and relationship maintenance purposes.
  • Assisting to achieve and exceed client coverage targets (PR coverage, medium, region etc.)

Internal Reporting

  • Internal updates to line manager and relevant Content Manager regarding media contacts, coverage and relationship maintenance.

Internal Relationship Collaboration

  • Effectively using the Project Bubble system, including tracking time worked on each project and ticking tasks complete.
  • Liaising with the Line Manager regarding briefs to ensure clarity of implementation.
  • Effective teamwork and communication to achieve client marketing and campaign objectives.

Company Values

  • Living the company values.

JOB Evaluation Criteria

Formal Education

  • Minimum relevant tertiary degree or diploma qualification in PR, Communications, Marketing, Journalism, Media Studies

Experience

  • Minimum 1-2 years in PR implementation
  • 1-2 years experience with Media Liaison and Relationship Building, PR Coverage and reporting
  • Work experience in a PR agency environment is advantageous

Competencies

Knowledge

  • Knowledgeable in PR, Writing, Journalism and Media

Skills

  • Good written and verbal communication skills
  • Good Interpersonal skills with the ability to work well in and with a team
  • Good Relationship-management skills
  • Good presentation skills
  • Good negotiation skills
  • Good administrative skills
  • Intermediate MS Word, Powerpoint and Excel is an advantage

Attributes

  • Attention to detail
  • Ability to work under pressure and to take responsible initiative
  • Positive attitude with a willingness to learn
  • Approachable, team player
  • Ability to take constructive criticism in order to develop

Other Special Requirements

  • Driver’s License and own vehicle advantageous

 

If you think you are the right person for this position, send your CV and cover letter (and portfolio where applicable) to salwa@rothko.co.za.